NOBLE Tire has continued to make innovations and breakthroughs in overseas layout, new material research and development, and brand building.
![](/kindeditor/attached/image/20230313/20230313225910_8846.png)
01 New material successively launched
New material research and development technology and capabilities are one of the core competitiveness of a tire company. New catalysts and compounding technologies continue to improve tire performance. In terms of new material research and development, new rubber compound materials use special rare earth neodymium-based butadiene rubber + natural rubber + high-performance carbon black and other formulas to produce new tire materials with a special mixing process. The tire rolling resistance can be reduced to 4.5-3.8, which has remarkable fuel-saving and wear-resistant performance.
02 Market and Brand Building
NOBLE adhere to "deeply cultivate" the Southeast Asian market, establish agency units in Vietnam and other places, and invest in heavy load, all-steel radial tire projects. Saying goodbye to the low price/bad quality competition in the low-end market, the key to the next step is a high-end breakthrough. Announced the determination to enter the international Special Made Tire market.